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Gotta Catch ‘Em All


A mere six months after it became available for download, Pokemon Go has earned more than $1 billion.

The mobile game reached the magic number faster than either Puzzles & Dragons or Candy Crush. By comparison, Clash Royale, another phenom mobile game from 2016, peaked at just under $600 million in revenue. Pokemon Go isn’t even available in China, which is the planet’s largest cellphone market, primarily because of government objections and a dearth of Google service. Revenue has dropped from a high of about $18 million a day to about $2.5 million a day, but the app game just went live in South Korea, so those numbers will probably go up.

Developers recently released a Pokemon Go app for the Apple Watch.

Distracted Driving

According to one study, as many as 10,000 drivers a day may be distracted by this online game. Furthermore, while the relationship between texting while driving is probably occasional, in this instance, “drivers may be getting into their car with the explicit purpose to play,” remarked USC social scientist and study co-author Jon-Patrick Allem. That figure does not include the number of playing passengers who implore drivers to “turn there” and “stop here” while they are playing, which the AAA says adds up to “a deadly combination.”

Other evidence suggests that distracted driving may be even more dangerous than first believed. One advocacy group concluded that distraction latency — from the moment drivers put down their devices after using them to the moment they are once again fully engaged behind the wheel — may be almost 30 seconds. That may be one reason why half of today’s drivers say they felt less safe on the road now than they felt five years ago.

Nationwide, distracted driving causes about 5,000 fatal crashes a year, or almost 20 percent of the total.

First Party Liability

Florida has a very limited cellphone law that normally only applies to texting while driving; however, almost all state law enforcement agencies collect distracted driving-related crash data, making it easier for victim/plaintiffs to prove liability based on distracted driving in court.

Distracted driving is a breach of the duty of care, because operators have a responsibility to watch the road and thereby avoid accidents while they are driving. “Distracted driving” involves much more than hand-held cellphone use. By definition, it is any activity that causes:

  • Visual impairment (taking one’s eyes off the road),
  • Manual impairment (taking one or both hands off the wheel),or
  • Cognitive impairment (taking one’s mind off driving).

This definition could apply to a wide range of activities, even everyday functions like rolling down the window or talking to passengers. It is up to a jury to decide what level of distraction is acceptable and what level crosses the line. For example, jurors may conclude that using a GPS navigation app is caress but not a breach of duty.

Victims who suffer serious injuries in car crashes are entitled to compensation for their noneconomic losses, such as emotional distress, and their economic losses, including medical bills. Punitive damages may be available as well, in some cases.

Reach Out to Assertive Attorneys

Distracted drivers are liable for the damages they negligently cause. For a free consultation with an aggressive personal injury lawyer in Brandon, contact Reed & Reed. From our office in Brandon, Reed & Reed helps clients in Tampa, New Tampa, Plant City, East Hillsborough County and throughout the state of Florida.


Brandon Personal Injury
Reed & Reed, Attorneys at Law, is located in Brandon, FL and serves clients in
and around Brandon, Tampa, Apollo Beach, Sydney, Gibsonton, Balm, Valrico, Wimauma, Sun City Center, Lithia, Ruskin, Durant, and Hillsborough County.

Our Locations


101 East Lumsden Road
Brandon, FL 33511
Tel: 813-438-5960
Fax: 813-438-5995

St. Petersburg

1700 66th Street North, Ste. 104-1008
St. Petersburg, FL 33710
Tel: 727-362-7520
Fax: 727-362-7521


248 N Kentucky Avenue #72
Lakeland, FL 33801
Tel: 863-274-7715
Fax: 863-274-7716


401 E Jackson Street, Ste. 2340
Tampa, FL 33602
Tel: 813-440-6678
Fax: 813-440-6682


13575 58th Street N, Ste. 200
Clearwater, FL 33760
Tel: 727-767-9914
Fax: 727-767-9915


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